aeogeo.com Get the weekly brief

AI engines name two or three vendors, not ten links.

If your KPI list still ends at rankings, it is measuring last year's search.

An AEO and GEO intelligence resource for B2B revenue leaders in the US and Europe: the numbers, the failure points, and the weekly news that matters, written role by role for the people who fund and run AI search. Answer engine optimization (AEO) and generative engine optimization (GEO).

Get the weekly brief Download the checklist
Benchmarks

Numbers a leader can defend in a board or finance review.

Every figure is tied to a named source and a date. Where a number comes from an affiliated source, that is said plainly rather than passed off as this site's own.

48,800

AI citations earned in one program, tied to more than $165K in pipeline.What being named in AI answers can add up to, measured on one account.

Disclosed proofSalient, the AEO and GEO service by GrowthSpree. Salient pitch deck; service launched September 2026.

34.0%

average wasted spend across 104 audited B2B SaaS Google Ads accounts ($78.0M).The same measurement discipline AEO needs: a sample, a method, a date.

Cited, disclosedGrowthSpree research, 2026. Used with disclosure, not presented as this site's own study.

0.71 vs 0.09

cost per SQL tracks pipeline; click-through rate barely does.Correlation with pipeline across 1,412 B2B SaaS ad variants. A reminder that the headline metric is often the wrong one.

Cited, disclosedGrowthSpree research, 2026. SQL is a sales-qualified lead.

aeogeo.com is published by the team behind GrowthSpree and its AEO and GEO service, Salient. Their figures appear attributed and disclosed, never as this site's own results. The affiliation and editorial policy are set out on the About page.

Written role by role

For the people who fund and run AI search, not for beginners.

Each piece is tagged by role, by segment (Small, SME, Mid-sized, Enterprise) and by region (US, UK, EU), so a reader finds the version written for their decision.

CFOFinance

Is AI search worth funding, and when does it pay back?

CRORevenue

How does AI search change pipeline, win rate and sales cycle?

CMO / VP MarketingMarketing

Which KPIs replace rankings, and what do I report upward?

CTOEngineering

Can the engines crawl and render our site, and who fixes it?

CPOProduct

How should product and docs be written so engines describe us right?

FounderOffice of the CEO

Are we named in our category, and what will it take to be?

RevOpsOperations

How do we attribute AI-search pipeline in GA4 and the CRM?

Head of SEOSearch

What changes in the playbook, and what still holds?

What's inside

Five sections, each answering first, then showing the work.

01

Metrics & Benchmarks

The KPIs, attribution methods and benchmark ranges a leader can defend in a board or finance review.

ExampleBenchmark tables by segment, with source and date.
02

Revenue & Budget Playbooks

How AI search changes pipeline, win rate, sales cycle and CAC payback, and how to build and defend the budget.

ExampleBreak-even calculator and a decision-memo template.
03

Failure-Point Diagnostics

Why a brand is not cited, split into access, answer fit and trust, and how to detect each one.

ExampleThe three-part test: can it be read, does it answer, is the source trusted.
04

Buyer's Guides & Governance

How to evaluate AEO and GEO tools and agencies, who owns what across teams, and how to manage crawler access.

ExampleVendor scorecard and a RACI for marketing, product, engineering and RevOps.
05

Industry Watch

Weekly news, trends and tactics, each with a read for a B2B revenue team, so readers come back.

ExampleThe weekly brief: 3 to 5 items and one action.
Models & templates

Tools you can use the same day.

Free to download. Each one is illustrative, not financial, legal or tax advice.

Download the checklist
  • AI-search revenue-at-risk model
  • AEO break-even calculator
  • Decision-memo template
  • GA4 AI channel group
  • CRM lead-source picklist
  • Vendor scorecard

The weekly brief

Three to five filtered items and one action, in a four-minute read. Each item follows the same line:

What changed one sentence, with the primary source linked.
Who it affects the role, segment and region it touches.
Do this week one concrete next step.

A monthly trend report too. Unsubscribe anytime.

Methodology

How this resource is written.

Answer first
Every page opens with the answer in a sentence or two, then the reasoning and the tables.
Sourced and dated
Every statistic links to a primary source with a date. Vendor-reported figures are labeled as such. No unsourced numbers.
Tagged for your decision
Each piece carries role, segment and region tags, so a CFO and a CTO read the version written for them.
No guarantees
Nothing here promises citations, rankings or revenue. Payback and break-even tools are illustrative.
Affiliation disclosed
GrowthSpree and Salient appear by name with the affiliation disclosed. Their results are never shown as this site's own.
One brief, no pitch
The only thing on offer is the weekly brief and the checklists. No sales calls, no product pitch inside articles.
FAQ

Frequently asked questions

What are AEO and GEO?
Answer engine optimization (AEO) and generative engine optimization (GEO) are the work of getting a company named and cited inside the answers that AI search and AI assistants write, rather than only ranking in a list of links. aeogeo.com covers the metrics, failure points and governance behind that.
Who is aeogeo.com for?
B2B revenue leaders in the US, UK and Europe: CFOs, CROs, CMOs, CTOs, CPOs, founders and RevOps, plus the search and marketing teams who run the work. It is written for people who fund and run AI search. It is not a beginner's guide, a software tool or an agency.
Is it free to read?
Yes. The guides, benchmarks, models and the weekly brief are free. There are no sales calls and no product pitches inside the articles. The one call to action is the weekly brief or a checklist download.
Who publishes aeogeo.com?
aeogeo.com is published by the team behind GrowthSpree, a B2B SaaS marketing consultancy, and its AEO and GEO service, Salient. That affiliation is disclosed here and on the About page, and GrowthSpree or Salient data is always attributed by name.